Help - Please!

Hi there,
I'm about half-way through Seth Godins' 'Small is the New Big'. To summarize, he advocates going in the opposite direction to the way that your competition works, or at least - doing things differently. Now, while I don't think he means that literally and that Floating Point should suddenly start making everything from glue and macaroni, what I think he's getting at is that Floating Point should at least go about reinventing the way that signage shops work.

So - I'm throwing this open to suggestions. To get the ball rolling - Floating Point has instigated the 'Free Decals For The World' - which I mentioned in the last post. If you've not read that one, what it basically means is that I'll print and ship to you - absolutely free - a set of graphics of your own design. If you like them, and want to buy more you can - but there isn't any obligation. I have yet to hear of any other signage shop doing that.

I'm hoping that the Floating Point fans out there will have some ideas for me, or at least suggestions on what you want a signage shop to be. What will help? What is important? What can I do to turn Floating Point into something considerably more 'remarkable'?

Thanks in advance...